Thank you for visiting the official website of Magical Corporation.
Since our founding in 1991, we have been engaged in the development and sales of cosmetics, health foods and beauty and health products. For helping our customers become healthier and more beautiful every day, we don't aim to create products that get explosive short-term sales, but rather products that become long-time sellers with a loyal following. While listening to and onboarding customer feedback directly, we are committed to making goods that are "really worth making."
And as the mail-order market continues to grow and expand online, so too does the flood of goods and information available. We are committed to providing accurate information and advertisements to ensure that customers are able to trust in both our brand and in our products.
Based on this unchanging foundation, we will continue to develop and sell products sincerely enjoyed by our many customers both in Japan and overseas.
| Company Name | Magical Corporation |
| President and Representative Director | Tadashi Nukaga |
| Address | 3-3-1 Takadanobaba, Shinjuku-ku, Tokyo 169-0075 Japan TEL: (+81) 3-3365-0011 FAX: (+81) 3-3365-6374 |
| Established | 10 April 1991 (1986: Plantex, Co. Ltd. established) |
| Capital | 56 Million Yen |
| Business Hours | 10:00AM - 6:00PM (JST) |
| Holidays | Saturday, Sunday, National Holidays, Year End, Summer Holidays |
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| 1986 | Plantex Corporation established. Started developing and manufacturing products designed mainly for mail-order sale. |
| 1987 | Hawaiian branch office "Ad-lib Hawaii" was opened. |
| 1988 | Magical Cosmetics series developed and launched, with signature product "Magical No.3." Developed and launched our health food series. |
| 1991 | Magical, Inc. was incorporated after 2 of our sections – Magical Cosmetics and Magical Food separated. |
| 1994 | Opened our dining bar Shara in Takadanobaba, central Tokyo, which specializes in the finest brands of Japanese rice wine saké, as well as other liquor brands sold nationwide. |
| 1997 | Now a long-selling beauty care item, Up'll C (natural breast enlargment system) was developed and released. Tourmaline cosmetics series launched. |
| 1998 | Sleep quality improving device Rem Sonar launched. Bust care supplement Up'll-Aid launched. |
| 1999 | Development and sale of our mail-order management software Tsuhan Master. |
| 2001 | Rien Pipe research and development |
| 2002 | Rien Pipe patented |
| 2003 | Rien Pipe smoking cessation products launched |
| 2006 | NPO Rien Association established |
| 2007 | All-in-one gel Chanty sales start |
| 2010 | Low-dose radiation aging care series Ra's Gear developed and launched. 100% natural skin cream Magical Shea Butter launched. |
| 2012 | Tourmaline Gold - a beauty cream containing natural tourmaline and pure gold - launched. A supplement containing 8 rare Chinese medicinal herbs, Hakkantou, also launched. |
| 2013 | Easy green smoothie Shapey launched. Petit fasting diet system Magical D-1 launched. |
| 2014 | Official online shop Magical Online opens. |
| 2014 | Wrinkle smoother Syun launched. Magical No.3 renewed. |
| 2015 | Easy-to-drink and delicious health food Sobayu - containing rutin - launched. Rien Ripe renewal, making two new sizes available (GR and GS). Up'll Bra renewed and launched. |
| 2016 | Bust care supplement Up'll Aid Premium launched. |
Mail-order business
Since its inception, in order to deliver superb products with value to customers, Magical has consistently expanded around its core mail-order business. As it is possible to generate high-accuracy sales forecasts through our bespoke mail order system "O-Tsuuhan," we can set an appropriate production amount for products, saving on extra labor costs and margins, in return saving customers money. By producing and selling high-quality products at reasonable prices, we are able to earn our customers' patronage and trust.
Restaurant business
"Shara" - Long-established Japanese izakaya in Takadanobaba, Tokyo
Under the banner of "peace of mind, safety, and freshness," Shara is a casual space where people can come and relax while enjoying food. Using carefully selected ingredients, the talented chefs serve over 100 different types of dishes, from standard izakaya food to creative cuisine. In addition, 50+ kinds of sake and 30+ types of shochu - all of which are meticulously chosen - are on offer. To many of our customers, good food cheaply, and we continue to challenge every day to be able to deliver in a good environment.
Social Contributions
Rien Association (NPO)
Working toward the realization of a bright and healthy society with fewer smokers, RienA supports a variety of activities for smokers, such as providing information on smoking cessation and on the health problems caused by tobacco. It also focuses on providing educational activities to young people. Each year, RienA members participate in the Tokyo Metropolitan Government's tobacco cleanup activities, engaging primarily with the non-smoking movement and cleanup activities in Takadanobaba, Shinjuku. It publishes a free paper quarterly, introducing the voice and experiences of joy of those who quit tobacco.
